However, products that stick identify the ideal and work on what behaviors must change to turn that into reality. Don’t forget Product Management for Dummies – the definitive “How To” guide for Product Managers. 2. Even though the book was published way back in technology’s Paleolithic era of 2008, its principles and insights still stand up today. You’re afraid to move ahead with your product development in earnest窶�building the roadmap, presenting it to stakeholders, and committing to timelines, getting your engineering team going, etc. Are there any Cliff Notes / Executive Summary of these books? This book will push and inspire product managers to develop remarkable, customer-centric products. I’m looking for a product management process book to help build the product management processes within a physical B2B Industrial products market space where they currently don’t have one. It includes how to get design and development to work in tandem and how to spot and address problems before becoming blockers. There are lots of excellent books about product management, but these are the … The book asks us to confront whether, in an era when more and more products and services are becoming free, we can afford to stick to the old paradigm of gating our offerings and making them available only to paying customers. And that doesn’t even count all the amazing podcasts, webinars, and video series out there. Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream, Building a StoryBrand: Clarify Your Message So Customers Will Listen, Crossing the Chasm, 3rd Edition (Collins Business Essentials), Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career), Hooked: How to Build Habit-Forming Products, Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer), Swipe to Unlock: The Primer on Technology and Business Strategy, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, Purple Cow: Transform Your Business by Being Remarkable, Sales Secrets: The World's Top Salespeople Share Their Secrets to Success, Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), Zag: The Number One Strategy of High-Performance Brands, The Product Book: How to Become a Great Product Manager, Order Log: Daily Log Book for Small Businesses, Customer Order Tracker Includes Business Goals & Monthly Sales, Large Planner, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Purple Cow, New Edition: Transform Your Business by Being Remarkable, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money, The Principles of Product Development Flow: Second Generation Lean Product Development, Actionable Gamification: Beyond Points, Badges and Leaderboards, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Cómo construir una StoryBrand: Clarifica tu mensaje para que la gente te escuche (Gestión del conocimiento) (Spanish Edition), Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, Ramping Your Brand: How to Ride the Killer CPG Growth Curve, Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage, Decode and Conquer: Answers to Product Management Interviews, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim, W. Chan, Mauborgne, Renee on 25/09/2006 Unabridged edition, CROWDFUNDED: The Proven Crowdfunding System For Launching Products, Raising Millions, And Scaling Brands Using Indiegogo And Kickstarter, The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business, Uncommon Practice: People Who Deliver a Great Brand Experience, Starting a Business QuickStart Guide: The Simplified Beginner's Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream, The Power of Why: Breaking Out In a Competitive Marketplace, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, ZAG: The #1 Strategy of High-Performance Brands, Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand, Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million, Product Launch: Product Marketing | SaaS Marketing | Value Proposition Design | Digital Marketing | Product Management | Small Business | Lead Generation | Entrepreneurship | Marketing Plan | Growth, Your recently viewed items and featured recommendations, Select the department you want to search in. Thanks for reminding me of it! It is a great gut check for product managers. The author, Roman Pichler, … It might (statistically speaking), but as you’ll read throughout the great little book, many massively successful corporations have failed, and they bounced right back. Thanks. Thanks, Charles. Here is another classic product management title, written by one of the most successful product managers in modern times. I definitely leaned on some of my PM colleagues for recommendations. Cranking out releases just to build new things and keeping everyone busy doesn’t always align with those fundamental goals. Some of these might be a little dated now, but to start you can’t go wrong with: This book is a concise, digestible, 130-page guide with practical advice for the complicated role of a product manager in an agile environment. Meanwhile, those who follow a more meandering route tend to be happier and more successful in the end. Tech exec and behavioral scientist Matt Wallaert’s book tries to get companies to kick the habit of coming up with ideas, falling in love with them, and then forcing them on the market via expensive marketing campaigns and aggressive sales tactics. In addition (or even instead of) “The Innovator’s Dilemma”, I would put in “The Innovator’s Solution: Creating and Sustaining Successful Growth” by Chirstensen. https://280group.com/products/books/product-management-for-dummies/. Truely very good,thanks for the better work. The second edition shares the latest best practices and techniques from leading technology firms. Your email address will not be published. This new take on the adage that you shouldn’t build a solution that doesn’t address a problem posits that, by focusing on outcomes, the best products create behavior change versus supplementing existing bad or inefficient habits. What would your recommendation be for a book focusing on *industrial* product management? Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein, #ProMa: Product Management Tools, Methods and Some Off-the-wall Ideas by @ddiinnxx. Our most popular products based on sales. But remember: We believe you can find great insight for product research in learning how the best companies use data in their hiring and advertising decisions. Below you can see 20 book recommendations for books on product management, creativity, leadership, design, and entrepreneurship Make sure to visit the Product Managers bookshelf for more books Your business (no matter how successful) can never slow down and rest on its laurels. We researched the best options, including books for new managers to books for HR managers. Author Al Pittampalli offers a fresh take on office meetings. These different experiences and settings usually make us better in future roles, even though they may seem irrelevant. Books for Product Managers Essential product management reading All Votes Add Books To This List. Steven Haines is an absolute genius, especially when it comes to Product Management. Velocity is prized, new features mean more press releases, landing pages, and outbound campaigns hunting for additional users and the revenue they bring (or may represent to investors). High Output Management by Andrew S. Grove — Lessons on creating highly productive teams and … It forces you to ask yourself if you are stuck in research mode, waiting for more data. offers some fantastic strategies for these as well. This book is a concise, digestible, 130-page guide with practical advice for the complicated role of a product manager in an agile environment. Take, for example, the chapter titled “Build Less,” which encourages product managers and product … He also explains that it’s okay to take a wandering path through life and your career. 3. Books for Product Managers. 17 books — 1 voter Essential Reading for Clever Product People. This book offers great insights into collecting the right data, what tools to use for analyzing it properly, and how to learn from the most successful and data-driven companies before setting your own analytics objectives. But the point of product management is identifying and solving pain points while delivering additional value to current and new users. A few suggestions. With hundreds窶俳r maybe even one or two thousand employees窶俳rganizations… Read →, Marketplaces like Amazon and eBay have built such outstanding online shopping experiences that consumers now take these experiences for granted…. What’s great about Chris Anderson’s Free is that the former WIRED editor-in-chief forces us to take a long, objective look at how we’re pricing our products. Baby steps and simplicity is the key to bring them into a program that develops more rigor in the product introduction and product management side where they haven’t been exposed to previously. This book is currently available as a free e-book, with print and audio versions to come. 5. Even after you’ve read all of these books (and a bunch of other must-reads), helped build products with a loyal following, and grow your company into a thriving enterprise, you’re still not out of the woods. A lot of product managers struggle with roadmaps; this is a great book for that. Here are the top 10 books to read on Product Management for Product Managers. One word of caution: Analytics at Work explores metrics-driven learning as it relates to the whole company窶琶n terms of how it applies to expansion, hiring, marketing, etc.窶蚤nd not merely how to gather and analyze user data on your product. It’s one of our best product management books because it forces you to acknowledge that your product is never finished. I don’t know of any books specifically focused on industrial product management, but many of the principles in the books above apply to a wide range of product people. Great list. Love the Amazon wishlist, btw �泗�, – Cracking the PM interview – Gayle Laakmann McDowell and Jackie Bravo, – The Four Steps to the Epiphany – Steven Gary Blank. Shaun Juncal Steve- I agree; for me, Lean Startup is more readable than Four Steps. The Lean Startup – Eric Ries A company would make much of its offerings available for free on the gamble that: We’ve offered some suggestions on this blog about making smart decisions when pricing your products. We have offered product managers plenty of advice on this blog about how to set your priorities more strategically and how to boost your productivity. Do the Work! -Checklist Manifesto, Further afield from product management specifically: Wallaert discusses the concepts of the Intervention Design Process and the research that backs this up. 81 books — 90 voters Product Management Books. Hi Maxime! Okay, here is the list’s one true product management book: The Art of Product Management. Or, just as frustrating, other successful companies employ a culture of remaining nimble and adapting to new technologies to stay competitive 窶� but often make the mistake of adopting the wrong new technologies and losing because of that misstep. It is simply a great explanation of how a successful product will make its way through a standard bell curve 窶� from early adopters to the early majority, to the late majority, and finally to the laggards 窶� and how to structure your products to follow this successful path. The book … Thanks, Steve! at, making smart decisions when pricing your products, how to set your priorities more strategically, Inspired: How to Create Products Customers Love, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Shape Up: Stop Running in Circles and Ship Work that Matters, Range: Why Generalists Triumph in a Specialized World, Start at the End: How to Build Products That Create Change, The Unique Work of a Product Executive at a Mid-Size Company, 5 Key Skills of Outstanding eCommerce Product Managers, How to Support a Change Management Process Using Roadmaps, https://280group.com/products/books/product-management-for-dummies/, http://shop.oreilly.com/product/0636920051732.do, https://www.linkedin.com/pulse/keys-successful-product-management-physical-products-brian-sandberg/, Product Management vs. Project Management, It could lure in users and then charge them for additional functionality. You’ll learn how to work with technical teams to get your products built the right way and the basics of how to be a great product manager. I think it completes the picture. He introduces some very high-threshold criteria that a manager should have to meet before being able to call a meeting. Here are the books that I've found most helpful in my career as a product manager. As product management courses, conferences, and meetups proliferate, Brian Crofts is often asked about the best books for product managers, whether they're trying to break into the field or have … I would like to add another title to the list: Treasure Roadmap: How to turn your idea into a successful business, Well done for your topic, I appreciate it. �泗�. I’ll definitely be adding to my list those which I haven’t read. And with good reason. Please share them in the comments section. Product Marketing Product Marketing It窶冱 an uphill battle against the familiar, the routine, complacency, and inertia. As author and Harvard Business School Professor Clayton Christensen explains in The Innovator’s Dilemma, new technologies and processes and approaches are hitting the market all the time 窶� and some entrenched leaders lose to scrappy upstarts because they fail to adapt to these new realities. -Team of Rivals (The Political Genius of Abraham Lincoln). Psychology and behavior often take a backseat to sexy technical solutions and slick user interfaces. Here is a more traditional product management book. Books provide a unique opportunity to spend some quality time with a subject and escape the daily rat race. Shape Up discusses how Basecamp settled on a six-week cycle for shipping things (long enough to make meaningful progress, but not so long things got stale or overtaken by unwieldy scope creep). Yep, we know this is a list of books for product managers, and we know we’ve included a book about presentations. A comprehensive reading list for Product Managers. Subtitled “How to Become a Great Product Manager”, this book by Josh Anon (former Pixar PM) and Carlos González de Villaumbrosia (Product School CEO) is all about the PM life. It also delves into why pre-work is so crucial before handing things over to the implementation team, from both a strategic perspective as well as to ensure the team understands what they’re trying to build and why. Still, the book Free presents you with some pretty radical thinking about how to charge for your offerings, and how giving a lot of them away can at times be the most lucrative strategy of all. Got hired at. Because it was originally published more than a quarter-century ago, you won’t have to worry about any of its examples or data not holding up because they are skewed in favor of some temporary trend. The book continues by explaining how Basecamp makes bets on these projects and then empowers the teams to deliver them autonomously. Product managers have no shortage of reading material. Hi Shaun, Thanks for sharing. -What Customers Want We stated in our Do the Work! The User’s Journey: Storymapping Products That People Love by Donna Lichaw Strategy and leadership. Unlike our peers in sales, development, finance, operations, and design, we need to know a little about a lot of things. Sprint – Jake Knapp. Great list! B4B – Todd Hewlin, J.B. Wood , Thomas Lah. And no matter how brilliant your product’s strategic vision, how well you’ve thought through the details of the execution, you will have a difficult time earning the buy-in and enthusiasm of these audiences if you present it in a flat, boring or convoluted way. While quite valuable and scratching that itch for bite-sized information and opinions, they all lack the space to dive deep into a particular subject. 24 books — 1 voter Product Management Must-Reads. In between 窶徭crappy startup窶� and 窶彳nterprise behemoth窶� lies the mid-size company. It starts with what these companies are measuring and prioritizing. And guess what? Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful S… Lessons from 47 years of experience, including Hewlett-Packard, Apple, 75 products, and 11 startups later. Here are a couple to start: 1. Best Books for Product Managers — Summer Reading List We love about working with the Product Management community for a lot of reasons—not least of which are their commitment to continuous … This short book addresses a single topic, meetings, and offers some new insights about it. Product Roadmaps Relaunched by C. Todd Lombardo, et al. One series of blogs that you might find helpful is Brian Sandberg’s 3-part series of product management for physical products: https://www.linkedin.com/pulse/keys-successful-product-management-physical-products-brian-sandberg/. Thanks Kevin! Books simply reach us in a way no other media format can, due to the length of time we spend with them, and their ability to explore and explain things in greater detail. While these may or may not qualify as summer beach reads, we’ve refreshed our reading list and highly recommend these 14 books for product managers. That’s a good point; do you have any suggestions of great books by female authors for PMs that we could add to our list? Product Managers, no matter how junior or senior, should always lead by example. That said, I strongly recommend Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez who drills down on the specifics of learning what customers really need and thus will buy. Basecamp’s Ryan Singer has made a career out of increasing productivity. The final title in our roundup of essential books for mid-career product managers is Phil Rosenzweig's The Halo Effect... and Eight Other Business Delusions That Deceive Managers. As a product manager, you will undoubtedly have to present your plans窶� particularly your product roadmap窶杯o several different audiences. Read →, Change is hard. Melissa Perri’s book sets out to encourage product leaders to remove themselves from the constant cycle of churning out new products and releases to spend a little more time on the underlying motivations and rationale for this. Our wide range sets us apart and makes us tricky to hire. Make sure you don’t miss any future titles by signing up for our free newsletter. Thanks for the list! Free also offers one of the earliest explorations of the freemium model. Read this before you call your next meeting. They dole out hot takes, helpful hints, and sage advice for everyone from aspiring product management newbies to Chief Product Officers with decades under their belt. 43 books … Updated hourly. You make a good point; I’ll definitely take that into consideration in future recommendations. In fact, we窶况e gone through and completely revitalized the list since it was originally published three years ago. ... We are committed to researching, testing, and recommending the best products… Lean Startup is much more readable than Four Steps. And if you are looking for business expansion, don’t forget to read: Exponential Organizations -Yuri van Geest & Michael S Malone Reading Horowitz’s story taught me a lot about how to think about the soft skills that are beneficial to the role. It’s a fun and fast read at under 100 pages with great advice for staying on track through any creative undertaking, including driving a new product to a thriving market release. 2. Then, they can help them achieve that goal via their products and services. The Lean Product Playbook by Dan Olsen We include Crossing the Chasm here partly because its principles have stood the test of time. Made to Stick by Chip Heath I really liked Crossing the Chasm. Thanks! Don’t Make Me Thing by Steve Krugg – especially for those in the internet services! Never Split the Difference by Chris Voss 1: Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing … Blue Ocean Strategy is a great one; I’m a big fan of W. Chan Kim! For this reason, we recommend Analytics at Work: Smarter Decisions, Better Results, by Thomas Davenport and Jeanne Harris. The Business Acumen Handbook by Steven Haines The Business Acumen Handbook is written to help managers … ProductPlan has its own virtual bookshelf of free booksﾂ�and an ultimate guide to other resources for product professionals that are ready for your perusal. Consider: 窶廝uilding Insanely Great Products: Some Products Fail, Many Succeed” This is their Story窶�. We believe the book’s real value will be in helping you identify The Resistance in all of its sneaky, slithery disguises, and helping you conquer it so you can keep moving forward on your product’s path. Books simply reach us in a way no other media format can, due to the length of time we spend with them, and their ability to explore and explain things in greater detail. Highly recommend! The Art of product management This book depicts developing an effective product roadmap, equipping support teams and properly implementing an agile system, etc. And, I’ll be adding the unread books from above to my list of PM books: http://a.co/chSbNsP, Thanks, Joshua! Do you have any recommendations of good PM resources written by women? Most of them were recommended to me by other PMs. I’ll have to look for your quote in Analytics at Work. Good books are good book, no matter which gender wrote them. The book offers valuable lessons for product managers about developing an effective product roadmap, adequately equipping your support teams (which few businesses do, even today), properly implementing agile, etc. That’s why any healthy mental diet should require some books as the main course. He also has written one of the best paragraphs on the Product Manager’s role. 61 books — 72 voters Product Management - SPParC. Hi Shaun, thanks for this post. Management books help you become a better leader and team member. There’s no excuse to stop investing in yourself, broadening your horizons, and learning more about your craft. Hooked – Nir Eyal Sometimes authors put the hardest of concepts in the simplest of words. A good high-level map for a rookie product manager, especially in the context of B2C products. Surely, there’s at least one good book about product management by a woman. I haven’t read that one, I’ll have to check it out. It shows how a lot of different companies can do roadmaps, and how to make a great roadmap. Best Product Management Books. Through … And if you haven read the Blue Ocean Strategy you are not allowed to call yourself a product manager �沽�, 1. Like Crossing the Chasm, we feel comfortable including this one, because it has stood the test of time. But perhaps the most crucial aspect of the book for our purposes is its section discussing research. Thanks for your comment! I’ll definitely have to check that one out. Essential product management reading. Thanks Shaun! http://amzn.to/2ma3jaE, – Getting Real by Basecamp folks – one of the best reads for PMs, developers and designers – all alike �沽� Create beautiful roadmaps in minutes. Must read, must add to list. Do the Work! It’s nice to see some unusual books in your list! Delivering Happiness – Tony Hsieh I notice you posted ten books by men. The author, Roman Pichler, assumes that the reader is an experienced traditional product manager … 4. Marty Cagan, a longtime product executive for companies like eBay and HP, walks the reader through his hard-won insights about how to identify when you’ve got the right product and when you don’t. Steve Blank’s “Four Steps to the Epiphany” has largely been supplanted by Eric Reis in “Lean Startup.” Same concepts; much better execution.
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