Days and evenings were spent putting together Hot Rod magazine in the living room of his Los Angeles apartment. Among the significant titles that were added to the Petersen Publishing fold was Sport, a magazine targeted to the thoughtful adult sports fan. In 1996, the company fell under new ownership when its founder, Robert Petersen, retired. Fulfilling that lofty goal gave everyone at Petersen Publishing their marching orders for the remainder of the 1990s and into the next century. The Registered Agent on file for this company … Total Amount in Dispute: ... 0 complaints against Petersen Publishing Company… I attempted to cancel, but clicking on the cancel button just took me back to my account page. The creation of Hot Rod represented a formula for success that was used as a pattern for the development of Petersen Publishing: identify a specific target audience, keep costs to a minimum, and employ writers who were experts in their field first and writers second. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to … Customer Reviews are not used in the calculation of BBB Rating, Location of This Business6420 Wilshire Blvd, Los Angeles, CA 90048-5502, Need to file a complaint? BBB remains operational and focused on serving our business community. View Petersen Publishing Company, LLC's rating and check out if they have any complaints. Of the largest 25 publishing companies in Los Angeles County during the 1980s, Petersen Publishing was by far the largest, publishing nearly twice as many pages as its closest competitor and dwarfing the revenues collected by all of its rivals. 438 likes. PETERSEN PUBLISHING COMPANY, L.L.C. I would like a refund for the unused month I was charged. Petersen Photo Archive, Los Angeles, California. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints. Bahrenburg also was considering taking the company public by the end of 1997. Like the scores of titles to follow in its wake, Hot Rod covered a subject matter that Petersen, son of a southern California auto mechanic and a car aficionado himself, was interested in and knew something about. Petersen took his finished versions of the magazine to local car races, where he sold the initial issues of Hot Rod for $.25 per copy. CB Life, for instance, was folded in ten months, for a relatively small loss of $100,000. By the early 1980s, the company was publishing 17 monthly titles that sold three million issues each month and generated $130 million in annual advertising revenues and newsstand sales. In September, he announced he was setting out to build an even bigger empire of special-interest publications. Speculation about the company's future owner reached a conclusive end in August 1996, when Petersen Publishing was put on the auction block. We want to make a guy a lifetime reader of Petersen publications, not just a reader of one of our magazines.". In 1977, the company overestimated the staying power of the CB radio craze by publishing CB Life. Bahrenburg was ebullient. Bicycle Guide was organized in the company's motorcycle publishing group, joining Dirt Rider, Sport Rider, and Motorcyclist, and provided Petersen another opportunity to display his penchant for segmenting market niches. Author: Erwin M. Rosen, Petersen Publishing Company. The current status of the business is Inactive. Petersen Publishing Company ... County of Los Angeles: BC184779: Petersen Publishing Co v. Space Age Technologies Inc et al: Plaintiff/Petitioner: 10/15/1997: Superior Court of California, County of Los Angeles: BBB Business Profiles generally cover a three-year reporting period. lists two other companies as an officer in their company. The new owners were intent on greatly increasing the company's size, resolving to develop Petersen Publishing into a $1 billion, special-interest, publishing conglomerate. The Los-Angeles based Petersen Publishing Company was acquired in August 1996 for $463 million by D. Claeys Bahrenburg, former president of Hearst Magazines, and Neal Vitale, … Hod Rod remains one of Petersen Cos.’ largest magazines. Bahrenburg got to work immediately. In March 1997, the company's multimedia diversification strategy began to take shape with the arrival of a veteran promotions and licensing executive from Marvel Entertainment Group who invigorated efforts to expose Petersen Publishing's magazine titles outside of print, particularly television. Read more. Whatever the changing interests of hobby and sports enthusiasts, there was soon a Petersen Publishing periodical on the newsstand that covered the subject. Acquired in 1988 for between $8 million and $10 million, Sport was supported by a circulation base of 900,000, giving the company another arrow in its expanding quiver. What do you think? When the successes and failures were weighed against each other, Petersen Publishing emerged as an overwhelming success, having secured viable toeholds in a wide spectrum of market niches. The new owners were intent on greatly increasing the company's size, resolving to develop Petersen Publishing into a $1 billion, special-interest, publishing conglomerate. learn how over 7,000 companies got started! Experience the Petersen Automotive Museum, featuring 100,000 sq ft of exhibits, 25 galleries, and over 300 vehicles. As Petersen Publishing extended its reach throughout a gamut of hobby interests, other identifying marks of the company's mode of operation revealed themselves. Product_Or_Service: Motor tend on demand. A sharp copy of the 1965 1st edition of Petersen's Surfing Yearbook #2. Although generally unknown outside the coterie of magazine publishing houses in the Los Angeles area, Petersen Publishing reigned supreme in its field, swelled in stature by the tightly knit collection of magazines published under its corporate banner. In 1997, Petersen Publishing took the first steps toward its chairman's objective. There were notable Petersen Publishing flops over the course of the company's evolution into an industry stalwart, but their failure was regarded, at least by Petersen, as inescapable, part of the price Petersen Publishing paid for being the type of publishing company it was. One magazine begat another, creating a publishing house that could boast of entertaining its readers from adolescence to adulthood. ... Los Angeles… Bahrenburg's words said as much about the level of his conviction as they did about the bright prospects in Petersen Publishing's future, auguring the continued proliferation of magazines under the Petersen Publishing banner. VG+ in a bright, price-intact, VG dustjacket, with light rubbing at the more The former steward of Cosmopolitan did not seem to mind the less glamorous prospect of leading an organization built on Hot Rod, however, and took to his new duties with relish. In 2001 it was sold to Primedia. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. D. Claeys Bahrenburg, a group of partners and their financial supporters, a Chicago leveraged buyout firm named Willis Stein & Partners, emerged victorious, winning the fiercely contested bidding war with an offer that reportedly hovered in the $450 million range. I feel very strongly that it will continue to be a healthy, growing part of the industry." In 1975, Petersen Publishing suffered from its ill-timed decision to launch Wheels Afield, a recreational vehicle magazine started before gasoline shortages during the decade forced consumers to spend hours waiting in line at service stations. Hot Rod proved to be enough of a success to encourage Petersen to launch additional titles, each addressing specific audiences and each focusing on a hobby Petersen enjoyed. Finally, we can read about how these great companies came about with Company Histories.. "The trick in business," he once noted, "is not to hang on when it's gone." As consumers, we often take for granted all the hard work that goes into building a great company. Peterson’s recently acquired BES Publishing, and we are excited to bring … There were other failures, Go Cart, True Magazine, and Slot Car Racing among them, but Petersen was quick to realize his errors and abandon misbegotten projects. In 1996, Petersen sold his company Petersen Publishing Company to a private equity fund for $450 million which, in 1999, sold it for $2 billion to publisher EMAP. Finally, the magazine was produced as inexpensively as possible. It is not uncommon for one company to hold a position in another company. As Bahrenburg scanned the horizon and planned for the company's future, he was determined to develop Petersen Publishing into a $1 billion magazine conglomerate. One year after acquiring Bicycle Guide, Petersen Publishing announced its plan to launch MTB, a title designed for the hard-core mountain bike enthusiasts, in October 1994. In 2007 Primedia's enthusiast publications, including all the once-Petersen titles, were again sold to Source Interlink, controlled by Ron Burkle. For six years, he had headed Hearst Magazine's renowned portfolio of magazine titles, controlling the esteemed and widely read Cosmopolitan and Harper's Bazaar, among other titles, before being ousted from Hearst Magazine's ranks in 1995. Petersen's complete book of Pinto. During the 1990s, Petersen Publishing made further moves on the acquisition front, acquiring Bicycle Guide in August 1993 from Brussels-based Winning International. In his late 60s midway through the 1990s, Petersen had no heirs (his sons had died in an airplane accident) to which to hand the family enterprise, which sparked the interest of many investors who viewed the company in a covetous manner. Compare Prices. The value of the company increased as time went on and as the number of Petersen Publishing magazines grew, their presence extending into an ever-widening range of interests. 6420 Wilshire Blvd Los Angeles… Together with his wife Margie, Robert Petersen owned all of the equity in Petersen Publishing, reigning over a business that industry observers valued at $175 million during the early 1980s. After Petersen Publishing's reins of command were passed to Bahrenburg, he remarked, "I've made a thorough analysis of the magazine publishing industry at large. Great deals on Petersen Publishing Magazines. Get cozy and expand your home library with a large online selection of books at I assumed my account would be canceled at the end of the trial period, but I was billed for a month of services. Earlier this month, Petersen, one of the largest magazine publishing companies in Los Angeles, announced that within the next few months it would launch an initial public offering expected … These companies are located in Albany NY, East Lansing MI, Hartford CT, Los Angeles CA, Norcross GA, Raleigh NC, … Our mission is to explore and present the history of the automobile and its global impact on life and culture using Los Angeles … A rising force in the publishing industry, Petersen Publishing Company publishes a host of monthly, bimonthly, quarterly, and annual magazines that each focus on special-interest subjects. Petersen Publishing Company, L.l.c. I've found that special-interest publishing is the brightest and most robust part of the industry by far. Los Angeles: Petersen Publishing Company, 1965. Petersen Photo Archive, 6060 Wilshire Blvd, Los Angeles, CA (2020) Of the dozens and dozens of hobby-oriented magazines composing the publishing empire built by Robert E. Petersen, Hot Rod was the first. In the interim, Bahrenburg began strengthening the company's organizational structure in September, articulated plans for developing a presence in the market for specialized fitness magazines, and revealed intentions to expand into television and the Internet. "If we see one of our magazines becoming too general," the company's long-time president remarked, "we start a new magazine rather than add pages and dilute the magazine for our hard-core readers. In 1995, the company published 23 monthly magazines, nine bimonthly issues, and 45 annual publications, all produced in Petersen Publishing ’ s 20-story tower in Los Angeles where the fruits of the company … For reviews of Petersen Publishing Company … Petersen Publishing Employee Reunion, Los Angeles, California. Petersen Publishing Company, LLC is a California Foreign Limited-Liability Company filed on September 25, 1996. Hardcover . The Petersen automotive troubleshooting & repair manual. Although the reliance on newsstand sales suggested a somewhat transitory bond with its readership, Petersen Publishing's cradle-to-grave approach to identifying and addressing a bevy of special interest topics compensated for any readership loyalty lost by regarding the newsstand as "king." Be the first to review! With the acquisition of Petersen Publishing, Bahrenburg was back, although his return to the publishing scene placed him in a decidedly different peer group. Motor Trend, in the decades to follow, drew much of its readership from aging Hot Rod readers, who outgrew the appeal of Hot Rod by the time they reached their mid-30s and developed a passion for sport and luxury cars, the subject matter of Motor Trend. File Complaint. We’ll guide you through the process. These were the three key tenets of success for Petersen Publishing, principles that guided the development of one of the country's largest magazine publishers. In 1995, the company published 23 monthly magazines, nine bimonthly issues, and 45 annual publications, all produced in Petersen Publishing's 20-story tower in Los Angeles where the fruits of the company's efforts yielded more than $250 million in gross revenues and an appealing $40 million in pretax income. This strategy was borne out by Motor Trend. Source: International Directory of Company Histories, Vol. The approach worked wonders, as the proliferation of Petersen Publishing titles on the racks of newsstands throughout the country testified. DISCLAIMER NOTICE: In partnership with SEMA and MotorTrend Group, the Petersen Automotive Museum is currently in the final stages of digitizing 1 million historic images from the Petersen Publishing … Hot Rod made its debut when Petersen was 16 years old. Website did not allow cancellation of motor trend on demand trial period. Four bidders emerged: K-III Communications Corp., owner of Seventeen, Automobile, and Soap Opera Digest; Times Mirror Co., publisher of Field & Stream and Golf; Mort Zuckerman, owner of U.S. News and The Atlantic; and D. Claeys Bahrenburg, a former president of Hearst Magazine. Find 652 listings related to Petersen Publishing Co in Downtown Los Angeles on Write a review about Petersen Publishing Company, LLC. "The scenario is one of growth, not of scaling back and tightening," the company's president averred, setting the stage for the ambitious announcement that would follow six months later. Others … Company is incorporated on25th September 1996. BBB is here to help. The Company publishes various special interest magazines, and sells related advertising. Petersen Publishing's entire circulation department, Sport, and the company's three youth-oriented publications, Teen, Sassy, and All About You, were shifted to New York as 1996 drew to a close and the new year began. In October 1996, the company announced the relocation of some operations from their long-time home in Los Angeles to New York, where Bahrenburg hoped Petersen Publishing could develop a higher profile among advertisers. See BBB rating, reviews, complaints, & more. Find 652 listings related to Petersen Publishing Co in Los Angeles on The money was also used to launch three new titles and acquire others, as the expansion program aimed at increasing the company's revenue volume four-fold began. has been set up 9/25/1996 in state DE. The company's filing status is listed as Canceled and its File Number is 199626910028. The successful segmentation of strong niche magazine titles around an established title proved to be the distinctive mark of Petersen Publishing's success in the magazine world. Petersen Publishing Company; Books by Petersen Publishing Company. Fast & Free shipping on many items! Publishers Book in Los Angeles, CA. With $1 billion in revenues as his target, Bahrenburg moved forward from the ambitious pronouncement he made in March 1997, striving to make Petersen Publishing the premier global force in special-interest magazines. Roughly $10 million was set aside in 1997 to revamp some of the company's biggest magazines and to finance the introduction of several international editions. The company's prolific display of publishing did not always meet with success, however, perhaps the inevitable result of trying to identify myriad special-interest subjects and hoping there was enough of an interested audience in the country to warrant the publication of yet another magazine. principal address is 6420 WILSHIRE BOULEVARD, LOS ANGELES, CA, 90048. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. The year was 1943, and Petersen devoted much of his spare time during the year acting as publisher, editor, writer, layout artist, printer, and salesman for his new magazine. I contacted them twice for help but was told "we can't give any refunds". List Price: $79.50. We see them around but we don't know what goes on behind the scenes. 0 Reviews of Petersen Publishing Company, LLC. Petersen Publishing Company, L.L.C. An East Los Angeles native, Petersen started the company in 1948 when he and a partner began publishing Hot Rod magazine. This organization is not BBB accredited. Petersen, who had embarked on his life-long career when he was a teenager, presided over a privately owned publishing fortune by the time he was in his mid-50s. There are 11 companies that go by the name of Petersen Publishing Company, LLC. During the late 1990s, the company published roughly 80 different magazines and generated approximately $250 million in revenues from offices in New York and Los Angeles. As a matter of policy, BBB does not endorse any product, service or business. Guns & Ammo debuted in 1958, spawning Hunting and Handgun. BBB Business Profiles may not be reproduced for sales or promotional purposes. Meanwhile you can send your letters to 6420 WILSHIRE BOULEVARD, LOS ANGELES… Peterson’s is the world’s leading educational services company dedicated to furthering education after high school and beyond. I will be filing a complaint with my credit card company, but it seems like the website is designed to mislead consumers. Petersen Publishing was a valued prize for those in the publishing industry, and as the company entered 1996, the winner of the prize emerged. The following year, Inspiration, a mass-market religious magazine, was folded after Petersen conceded he became too "emotionally involved" with it. During the late 1990s, the company published roughly 80 different magazines and generated approximately $250 million in revenues from offices in New York and Los Angeles. BBB Business Profiles are subject to change at any time. All rights reserved. The success of Hot Rod gave rise to a slew of other narrowly focused, tangential publications. Our complaint services are free and our team of expert mediators will assist in resolving complaints with businesses. Petersen Publishing Company, LLC engages in the publishing services and published products. "For the kind of magazine I publish," Petersen once declared, "the newsstand is king." BBB Business Profiles are provided solely to assist you in exercising your own best judgment. 17K likes. The company… File a complaint in less than 5 minutes! By far the biggest news during Bahrenburg's first year of control occurred later in March, when Bahrenburg flatly and confidently declared, "We plan to be the world's largest special-interest publisher." Dirt Rider, Sport Rider, Motorcycle Cruiser, and Motorcyclist were created to tap into the variegated niches of interests surrounding motorcycling, creating layer upon layer of subject-specific publications that constituted what soon became a publishing giant. BBB reports on known marketplace practices. See reviews, photos, directions, phone numbers and more for Petersen Publishing Co locations in Los Angeles, CA. Against the backdrop of these additions to Petersen Publishing's catalog of titles, rumors and speculation persisted concerning who would control the company once Petersen decided to retire. Copyright (c) 2019 Hot Rod, like all Petersen Publishing's annual, quarterly, bimonthly, and monthly magazines, catered to a distinct market niche, targeting young, southern Californian, male car enthusiasts. In a half-century of business, Petersen Publishing established a lasting, viable position in the publishing industry by publishing titles such as Hot Rod, Guns & Ammo, Teen, and Dirt Rider. Petersen Publishing Company is located at the address 6420 Wilshire Blvd in Los Angeles, California 90048. For more information go to For maps and directions to Petersen Publishing Company view the map to the right. Instead, Petersen Publishing relied mainly on newsstand sales. 21. Other (requires explanation) The PETERSEN PUBLISHING COMPANY, L.L.C. Of the largest 25 publishing companies in Los Angeles County during the 1980s, Petersen Publishing was by far the largest, publishing nearly twice as many pages as its closest competitor … Unlike many other magazine publishers who relied on subscription sales for the bulk of their business, Petersen Publishing eschewed the high cost of maintaining subscription lists, deeming the strategy too costly in view of the company's high turnover of readership. See reviews, photos, directions, phone numbers and more for Petersen Publishing Co locations in Downtown Los Angeles, Los Angeles… is located at 6420 Wilshire Blvd in Los Angeles and has been in the business of Business Services, Nec since 2007. Known Addresses for Petersen Publishing Company, L.L.C. International Association of Better Business Bureaus. St. James Press, 1998. The competition subsequently was whittled down to K-III Communications and Bahrenburg and resolved before the end of August. Los Angeles, CA 90048 | Get Directions (303) 661-1897. Current status of the company is Withdrawn. is an entity registered at Georgia with company number K630012. Petersen Publishing Company's PlainSite profile, including litigation, intellectual property, public records and more. BBB remains operational and focused on serving our business community. How BBB Processes Complaints and Reviews. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile. Motor Trend was Petersen's second magazine, debuting in 1949, and its arrival provided yet another glimpse into the future, representing the first use of what would become Petersen Publishing's underlying strategy for building a magazine empire. 6420 WILSHIRE BLVD, LOS ANGELES, CA, 90048-5502, USA + 1-PETERSEN PUBLISHING COMPANY, L.L.C. Privacy Policy. Motor Trend, Car Craft, 4-Wheel & Off-Road, Sport Truck, Circle Track, Rod & Custom, Chevy High Performance, and Hot Rod Jr. all followed from the proven success of Hot Rod, and from the esoteric Hot Rod retinue developed similar families of magazines addressing other topics. A page for PPC employees to reminisce

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